Sara White
PPC Analyst
- Analyzes user data to optimize a brand’s search marketing performance
- Former D1 Athlete
- Encountered a pride of lions on a safari in Kruger National Park, South Africa
As a PPC analyst at Radd, Sara enjoys communicating across all departments to help clients achieve their search marketing goals. She works hard to maximize return on ad spend by carefully studying a brand’s target audience and how to reach them. Her BA in American Studies and professional certificate in marketing give her a unique perspective and skillset to achieve successful campaigns for clients from all industry types. Outside of the office, Sara can be found playing softball or planning her next travel adventure.