Serena Taki Senior PPC Analyst Manager
- Analyzes and optimizes clients’ accounts to increase ROI.
- Enjoys learning new strategies and best practices.
- Loves to travel and experience cultures around the world.
As a PPC Analyst, Serena is responsible for managing her clients’ accounts in Google AdWords, and enjoys the challenges of Paid Search’s fast-paced environment. After extensive research and analysis, she develops individualized strategies to improve clients’ ROI year over year. A UCSD graduate with a Bachelor’s degree in Management Science, she keeps up-to-date on her Google Analytics and Google AdWords certifications, as well as best practices and newly discovered strategies. Outside of work, she enjoys photography and loves to travel around the world and experience different cultures.