On March 26th, Google revealed that it had begun to roll out sweeping changes to its core indexing algorithms in response to the growing number of mobile internet users. This change, known as “mobile first indexing,” comes after over a year and a half of tweaking and experimenting with how websites present their content to mobile users.
Now, websites that are properly optimized for a mobile experience are being moved over to Google’s new mobile first index. Google had begun slowly doing this with a handful of mobile-optimized websites in late 2017, but this latest announcement confirms that Google has begun this new indexing process en masse. However, this change didn’t come as a shock to Radd Interactive’s SEO specialists or anyone else who’s been following internet usage trends over the past few years.