Webmasters, researchers, and SEOs have been trying to figure out how Google ranks pages since the rise of the search engine back in the early 2000s. Although Google has always been reluctant to share the specifics of their search algorithms, many of the ranking factors that Google uses are universally agreed upon. Things like content, links, page speed, and mobile friendliness are all known to affect how Google will rank your page.
But one of the more debatable factors is CTR or click through rate. Click through rate is a metric that compares the number of people who see your page on a SERP to how many people click on your page. You can tell the CTR for all the pages on your site in Google Search Console’s Performance Report. Whether Google uses CTR as an organic ranking factor has sparked debate in the SEO community for years, even though Google has repeatedly said that organic click through rate is not a ranking factor.