Google is opening its Shopping search results to unpaid organic listings. For digital marketers this means that a broad new segment of Google search is available to eCommerce sellers looking to grow organic sales. It also means you’ll now need to understand how Google Shopping works and how to include Google Shopping in your SEO efforts.
Google Shopping has been around for a long time, but not for un-paid product listings. The decision to introduce Google Shopping organic items comes after 8 years of Shopping being entirely paid search listings. Now eCommerce retailers have a huge new opportunity.