The constantly changing landscape of SEO underwent another shift in September of 2016 thanks to Google’s widely anticipated release of Penguin 4.0.
Leveraging Technical SEO, Big Data, and Artificial Intelligence
SEO is continuously changing. The one constant we can count on is how important it is to keep up with the latest trends to ensure that your business doesn’t find itself losing rankings, keeping you from showing up in Google’s organic results. Google is currently using artificial intelligence, more specifically, an algorithm called RankBrain to understand what your Web site is related to from a keyword perspective.
On Tuesday, April 21, 2015, Google introduced a mobile-friendly update to the world. The purpose of this new algorithm is to increase rank for those pages that provide adequate mobile friendliness for users of mobile devices. In addition, searchers will be able to access relevant, high-quality search results faster and easier when text is legible without taking actions to enlarge it, appropriate spacing is on tap items, and the page stays away from horizontal scrolling and unplayable content.
Back in October 17, 2014, Google released Penguin 3.0 that focuses on combating spam. The update was highly anticipated by webmasters, as it was the first update to the Penguin filter in more than a year. Unlike other versions of Penguin, this one targets spammy, low quality backlinks pointing back to a webmaster’s site.
To hear an SEO specialist talk about Google, you’d think that the whole search landscape was actually some sort of crazy animal kingdom. Even people who know that the names refer to algorithms rather than furry — or feathery — friends often have a tough time understanding the precise differences between the four. Need a cheat sheet to get you through the SEO search language? Here’s a quick guide.
Google has long been criticized for not responding to online piracy in a truly useful manner, but its latest version of the Pirate algorithm seems to have addressed the issue in a tangible way.
When did Hummingbird go live?
Google announced the algorithm in September of 2013, but it’s believed to have started rolling out earlier that summer.
Anyone who experienced last year’s slow rollout of the Penguin 3.0 refresh knows that Google’s timing can be somewhat unclear. So when the SEO community began noticing unexpected search fluctuations in early February, many of us wondered if another algorithm change hadn’t quietly landed on our doorstep.
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