Investing in online marketing is one of the most important things you can do for your business’s site. With online retail growing so fast, you will want to start being more strategic with your marketing in order to compete with other businesses or to keep your business afloat long term.
Traditional in-person marketing techniques are not effective for eCommerce or digital service sales, so it’s important that you begin understanding the different short term and long-term digital marketing strategies that can help your business succeed.
In many cases this means deciding between disruptive marketing and organic marketing. If you’re trying to decide how to help your business in the short-term, and how to prepare for the long game then there are definitely a few key areas to start with.