For a long time, when you needed to find a business, you were very limited in your searching capabilities. Either you would hear about it from an advertisement or by word of mouth, or you’d have to physically search by driving or walking around your area. Of course, this took time and effort, and finding the perfect Sushi restaurant or a hardware store could be a daunting task. The actual searching process could be so much of a nuisance that you’d just end up at the first place you found without any prior knowledge of the business, or you’d just give up. This, of course, lead to a lot of unsatisfied consumers.
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