The concept of “inbound marketing” has been going around a lot. It seems to be the current big thing for online marketing strategists. But what is inbound marketing and how does it relate to your current marketing strategies, such as SEO?
One of the important characteristics of inbound strategy is how it differs from what’s known as “disruptive” marketing. In simple terms, disruptive marketing is named that because it generally relies on methods that force your brand in front of web users who aren’t necessarily expecting it.
This means paid ads and advertising materials that are pushed in front of audiences indiscriminately. Inbound marketing on the other hand, relies on promoting brand visibility by appealing to people who are already actively looking for what you offer. Instead of pushing your brand to your audience, you let them come to you.