Industrial Products is a premier supplier of industrial and contractor equipment. Their eCommerce site offers ladders, scaffolding, truck equipment, work safety products, and more.

Objectives

Industrial Products wanted to increase sales, drive more phone calls, and increase local engagement with their brick and mortar location. They had been using Google Ads with a previous agency but were not seeing the increase in ROI that they were hoping for. They hired Radd to take over and to help grow their total search marketing potential.

Results

Radd narrowed in on their customer audience, refined keyword targeting, created a local campaign, and re-launched their shopping campaign. Since then they’ve experienced an increase of $132,000 in revenue over the course of the campaign and improved their ROI nearly 11X over the previous year. With strong PPC growth combined with organic traffic strategies they’ve been able to vastly improve their search engine presence.