LinkedIn ad targeting log

LinkedIn’s Ad Targeting Options – How to Target Your Audience

What are LinkedIn’s ad targeting options for, and how do they work? We’ve set up a list of these options and laid out some guidance…

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Head Keywords: What Are They & How to Find Them

Keywords are a hugely important part of online search marketing. But to understand how best to narrow down your keyword research strategy you’ll need to…

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Food beverage digital marketing

Food & Drink Digital Marketing

Let’s talk about marketing for the food industry. Selling food and beverages these days means being able to broaden visibility for your brand across the…

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What is Thin Content? Understand Google’s Thin Content Penalty & SEO

In the world of digital marketing and online business it’s largely common knowledge that content is king. Most businesses are aware that content is one…

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The Bing logo on teal with the text "bing ads"

Are Bing Ads Worth it? Do Bing Ads Work?

While many people know and love Google for search and advertising, it tends to overshadow a valuable complimentary PPC marketing platform: Bing's Microsoft Advertising. You…

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What is keyword planner used for?

What is Google Keyword Planner Used For?

What is Google’s Keyword Planner? And what is it used for? The Keyword Planner tool is designed to help marketers discover important keywords and to…

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Why On-Page SEO is Important

Search engine optimization involves a wide range of strategies that fall into two main categories. Off-page SEO (or things that happen off your site that…

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I Want to Get SEO Services for My Website (Start Here First!)

Search engine optimization is one of the most reliable ways of growing traffic and gaining business online, but sites that are looking to get SEO…

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B2B Keyword Research: Find the Best Keywords for Your Business

For business-to-business companies online, being able to find and target the right audience is critical to being able to grow long term and to remain…

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Cookie Consent in SEO (and Analytics Without Cookies Consent)

You may have heard about something called cookie consent in SEO. Cookie consent could have implications for Google Analytics and traffic data for marketers. But…

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