SEO for Financial Services – Marketing for Finance Companies

The financial services market is one of the single largest in the world. In 2018 it represented more than 7% of total U.S. gross domestic…

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301/302 Redirects and SEO

Inevitably every website owner finds that they have to change, remove, and even sometimes combine page URLs within their site. Redirecting pages is a big…

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Bing SEM: Doing Yahoo & Bing Search Marketing

Bing SEM is a growing and tempting option for getting a wider reaching digital marketing strategy. Microsoft’s Bing has done more than any other search…

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Getting Started with Fashion Advertising & PPC Online

Fashion and apparel products make up the single largest eCommerce segment in the world. Brands and retailers that rely on internet shopping for revenue find…

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What is the Google Passages Algorithm? – What it Means for SEO

Near the end of October Google made announcements for a number of big changes that it had introduced or rolled out into its search engine.…

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D2C Marketing & Advertising Strategies

The model of direct-to-consumer (D2C) business is taking off – and with the barriers to operating a business online beginning to fall, the idea of…

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Is Google Shopping Worth It? Do Google Shopping Ads Work?

Google’s “Shopping” tab is the search giant’s well-known answer to the growing dominance of online eCommerce marketplaces. With platforms like Amazon, Walmart and eBay providing…

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The Impact of HTTP vs. HTTPS in SEO

These days site security is an increasingly important part of search engine optimization. Ever since Google announced its call for a move toward a more…

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eCommerce Social Media Marketing (BEST Strategies)

Social media represents one of the biggest opportunities for business growth in decades – even for eCommerce. These days the opportunity for inbound and outbound…

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Auto Parts SEO – How to Sell More Auto Parts Online

Between 2012 and 2019 the revenue for auto and auto-parts eCommerce in the U.S. more than doubled – now raking in more than $57 billion.…

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