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Case Study for:

Acoustical Surfaces Incorporated


Increase in ad conversions


Increase in impressions


Increase in organic clicks


Decrease in average cost per conversion

Acoustical Surfaces Inc. has been providing acoustical solutions to soundproofing, noise control, acoustical and vibration problems for over 35 years. Based out of Chaska, MN ASI has been manufacturing and shipping products globally with distribution presence in Canada, United Kingdom, India, United Arab Emirates, Saudi Arabia, and China.


ASI had a goal of growing their business by optimizing their cost per customer acquisition. Before working with Radd they were struggling to reach optimal performance. To help get their online business more search traffic and achieve their customer growth goals, ASI signed on for both SEO and PPC services with Radd.


Since Radd has helped ASI with search advertising, their conversions have gone up 27%, and their average cost per conversion has gone down more than 10%, being brought down to their desired level. ASI’s brand is being seen more across Google with over 3X their previous impressions along with an increase of more than 40% for search impression & search top impression.

With a help from Radd their traffic has been able to perform better with Google ad clicks increasing by 27%, while their cost-per-click has decreased by over 10%.

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