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Case Study for:

Fire Cam


Increase in ad conversions


Decrease in cost per conversion


Increase in ad conversion rate


Increase in ad revenue

Fire Cam is a firefighter and veteran owned business that offers specialized camera solutions to the public sector. Their focus was to improve multi-channel eCommerce marketing for their range of first responder helmet cameras and drone technologies.


Fire Cam Wanted an agency that would help them improve search keyword performance against their competitors. They wanted to focus on equipment sales and to increase interest in drone order quotes. Starting out with SEO, they later added a paid marketing campaign to improve their existing efforts.


Radd was able to build a campaign with PPC and SEO working together to leverage the benefits of well optimized content. With a paid advertising campaign that built on the existing success of search optimization, Fire Cam was able to get a 66% increase on their pay-per-click ROI along with an increase in revenue of 26%. New site traffic has helped to give them 1.5X the number of paid ad conversions. Radd helped them avoid conflict by customizing each marketing approach to work together for optimal keyword targeting. With increased search traffic and strong PPC performance they’ve been able to optimize their visibility across multiple channels.

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