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Case Study for:

Horizon Structures


Increase in conversions


Decrease in cost per conversion


Increase in impressions


Decrease in cost per click

Horizon Structures creates outdoor structures – dog kennels, chicken coops, barns, gazebos, pergolas, & more. Each structure is hand-built by Amish craftsmen, and delivered, fully assembled, to the customer.


Horizon Structures wanted to drive more leads and more traffic to their website, get their brand name out there, and be seen to as many relevant consumers as they could. By utilizing newer strategies and Google platforms.


In just half a year, Radd has helped Horizon Structures increase their conversions 47%, with many campaigns doubling, tripling, and even quadrupling in number of conversions – All the while, reducing the account average cost per conversion by 21%. The Cost Per Click has been slashed by a third, and impressions and clicks are both up more than 60%, thanks to new kinds of campaigns, and a reformation of display and search strategies.

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