Medterra is an international CBD brand, known for their premium products developed for both people and pets. Medterra partnered with Radd Interactive to further expand their reach and improve sales through paid media.
Medterra already had a lot of brand equity, but wanted to refine their paid media campaigns and increase sales for non-brand campaigns. Being in the CBD industry, ad approvals and account preservation can be a challenge, so Medterra wanted a professional team to manage their paid media campaigns.
The new campaigns and optimizations led to increases across the board in traffic, conversions and revenue. Medterra realized a 220% increase in YOY traffic using discovery, display, and video ad placements across the internet. They also had a 161% YOY increase in conversions from non-branded campaigns and 102% YOY increase from total campaigns. The increases in traffic and conversions translated to increased revenue, with YOY increases of 118% for non-branded campaigns and a 74% increase overall.