Why Hire an SEO Company? – Why It’s Important for Business
For online businesses and eCommerce sites the list of requirements for running business is long. Marketing by itself is filled with a huge selection of marketing types, strategies, and sub-categories that each offer a wide range of considerations.
Most people know about search engine optimization (or SEO) already, but they might not understand how important it can be for long term success.
So why hire an SEO company? Why is SEO important for your business’s website?
With so many other budgeting concerns for online businesses to think about, something like search optimization may get pushed to the back burner. For online businesses in particular, balancing efforts across multiple channels means identifying which ones offer the best benefits and deciding how to improve on them – for everything from social media, to paid advertising, to email outreach and more. The benefits of hiring an SEO company might not be as apparent when accounting for the time and effort involved, and when considering that sometimes the nature of search engines often means that it feels like a guessing game.
But for experts in SEO the benefits are very clear and the factors involved are much more apparent as well. Because search engines like Google and Bing often modify their search algorithms, many companies are frustrated by the seemingly arbitrary shifts in traffic and loss of keyword rankings. For websites that don’t know what they’re doing or for businesses that aren’t aware that they could be doing something wrong – SEO can feel like it’s not worth it.
So here’s why to hire an SEO agency.
The Numbers Speak for Themselves
Traffic that comes from internet searches represents an enormous percentage of online browsing. Data compiled by BrightEdge found that search engine traffic (referred to as “organic” traffic) makes up 51% of all website traffic. Google alone gets 5.6 billion searches per day, making it a critical piece in the search funnel for how users get to what they need – this means it ends up accounting for more than 40% of revenue. People use search to find what they need. It’s as simple as that. The reason that SEO is still so important is that consumer behavior is still dictated by the prominence of search – Google (and to a much lesser extent Bing) are still the go-to resources for how web users find what they need.
Search engines are everywhere now – people perform searches on Google, Bing, Facebook, Amazon, Baidue, etc. all the time. These resources are so ingrained in web browsing behavior that they still easily represent the largest marketing channel in the world, as well as the type with the highest ROI.
In fact organic traffic is so important that 44% of companies now make SEO a part of their marketing strategy. They also discover that SEO offers the best return-on-investment out of any digital marketing strategy. In polling, 32% of marketers say that out of all their strategies, SEO offers the highest return on investment. A Search Engine Journal poll found that this number could be even higher, with nearly 49% of responders claiming that SEO gave them the best overall ROI – more than email marketing, paid ads, or social media. This because out of all the most popular marketing strategies, SEO is comparatively low cost, but has the potential for huge returns over time.
Here are some other reasons why SEO is important for websites: The first Google organic search results get as much as 32.5% of the average traffic share. Making page #1 rankings, and spot #1 positions highly desirable for any business.
Similarly, page #1 results claim as much as a 91% of the total average traffic share! Searchers rarely want to go past the first page of results to find what they need, this means that businesses that are stuck on page 2 and beyond could be severely missing out.
One of the benefits of hiring an SEO company is that you can get a professional team to oversee this entire channel for you. Because search optimization can be somewhat involved many companies prefer to have a team or an agency that can give one hundred percent of their time and effort on handling it.
SEO Companies Offer Better Expertise with Pro Strategies
An agency that specializes in search optimization is going to know better than you. One reason why to hire an SEO company is because they’ll be able to exploit the best tools, resources, and strategies to keep up with the changing landscape of SEO. By outsourcing your efforts to an agency, you’ll be able to focus on other areas of your company.
SEO is also a fast-evolving industry. Search engines like Google and Bing are constantly rolling out new updates which sometimes leave businesses struggling to keep up. In 2019 alone Google released 6 major updates to their search system, those were just the big ones, they normally implement small adjustments to their algorithm dozens of times per month.
SEO agencies can monitor Google news channels and SEO news forums to keep up with algorithm updates and their effect on search results. Many agencies are able to watch their client’s site health to see if they’ve been hit by an algorithm update, and to give advice on how they can repair their site when needed.
The advantages of hiring an SEO agency means that they’re able to expertly optimize on-page elements including page meta-titles, meta-descriptions, internal site-links, and keyword density with strategies that are proven to work over time. When done properly these results can help boost organic performance slowly but surely – and they often involve keyword research and content editing that can be time intensive and resource consuming for most business owners.
Instead of trying to optimize SEO on their own (and possibly making things worse) many choose to outsource the work. This is why SEO is important for business. But when done right, an agency will be able to use your performance data to fine tune and adjust your campaign.
Grow Your Sales (Not Just Traffic)
Good SEO is about more than just traffic. By performing keyword research that focuses on industry language and searcher behavior, SEO agencies and digital marketing companies are able to focus on bringing in the right kind of traffic.
Being able to discover and target intent-driven keywords means gaining traffic specifically for people who know what they want and are ready to buy. This is another reason why SEO is important for businesses who want to leverage their existing performance, professional SEO will help your brand to focus on keywords that gain you sales, and to ignore keywords that don’t.
For eCommerce sites, business-to-business companies, service-based organizations, and more – the benefits of hiring an SEO company are clear. Consumers now do 70% of their research online before getting into any sort of sales conversation.
Website analytics and performance data can be analyzed to find areas of your site that provide the best opportunities, and that can continue to grow long term. It also helps them discover intent-driven keywords that provide you the best valued. Combining this data with ranking data allows SEO workers to go URL-by-URL and focus on web search traffic from people who are more likely to convert.
Get Data to Fine Tune Your Business
Most businesses already rely on statistical information for understanding their customers and expanding their company. Chances are that most companies already use data analytics tools like Google Analytics to monitor their site traffic and KPIs.
But without a good insight into SEO strategy they won’t be able to properly get insights from that data.
So why hire an SEO company to read your data for you?
The reason why this data is important for your business website is because it allows you to both establish a benchmark of your campaign as well as to use the way your KPIS change over time to make adjustments to your strategy.
An expert SEO team uses Google Analytics data to monitor page performance and to see why site pages are struggling. They can target your important conversion pages, or high-value pages and as they make adjustments they can check back later to see the effect of the strategy. Because SEO takes time to see results, many businesses make the mistake of changing things too frequently and then wondering why they are not seeing results.
With data from Analytics and Search Console a professional agency can watch organic traffic period-over-period (POP) or year-over-year (YOY) to help inform you where your business is growing and areas where you may be struggling. Another reason why to hire an SEO agency to monitor your site is that professional companies will be able to set-up and use resources for monitoring your site in Google’s index.
Data from Google’s Search Console can give insights on impressions, traffic from the search (clicks) click-through-rate (CTR) and average keyword rankings. This keyword data can help inform your overall SEO campaign and help to discover high-value keywords and monitor rankings to help grow your success in the long-term. Analytics data helps businesses monitor KPIs and to see the benefits of hiring an SEO company.
This kind of data demonstrates why SEO works.
Get Long-Term Help to Improve Your Technical SEO
SEO work goes beyond just content and keyword focus. Most people know that targeting keywords and incorporating keyword focused content onto your site is part of SEO, but the truth is that modern search optimization goes far beyond this.
Years ago using keyword rich content, and meta-keyword were enough to boost rankings in the search-engine results page (or SERP). With Google’s famous PageRank system, web marketers were able to exploit the benefit of backlinks with dishonest link building schemes.
Why hire an SEO company when you already have a web developer for your business?
Modern SEO is now far more complex than ever. Web developers can help you implement important back-end SEO factors and can work with you to improve your performance. But many web developers are not trained to understand search optimization. One of the benefits of hiring an SEO company means you’ll have access to resources that can help with more complex issues.
Performing a technical audit of your site’s help can ensure your site has not been down-ranked by Google or Bing. Plus professional analysts can scan your site to ensure that your Analytics tracking is working properly, your content is visible to search engine bots, and that your site is mobile-friendly – along with a lot more.
Some professional agencies offer SEO technology for site analysis which can help make sure every page of your site features good HTML meta-data, functioning “a href” linking, and crawlable site structure. Technical SEO involves adjusting these elements for improved SEO and monitoring technical health in Search Console to make sure your presence in Google’s index isn’t harmed.
What Radd Clients Get
With a comprehensive SEO strategy that focuses on both on-page SEO and technical website health, Radd has been able to help businesses see consistent results.
Average year-over-year traffic growth for clients across the web was easily 22% in the first quarter of 2020. With a strategy that focuses on intent driven keywords and content optimization to target relevant search language, our customer websites boasted an average year-over year-revenue growth of 34%!
Last year we helped clients grow traffic to their site by an average of 18% by utilizing professional keyword research strategies, leveraging their existing rankings with striking-distance adjustments, optimizing on-page content and adjusting back-end technical factors. One of the benefits of hiring an SEO company is that they can work with you to focus on your specific industry goals. By working closely with our businesses and adjusting campaigns to meet their specific KPIs, we used these strategies help businesses to grow their total average revenue by 58% in 2019 alone.
With the power of our proprietary RaddBOT tech we can replicate and observe websites the way that search engines do and identify areas of on-page SEO relevance. From there we can begin adjusting and monitor their site to worked toward ranking growth.
Contact us to learn more about why SEO is important for business and to get more information about our strategic SEO services. Plus, check out our client testimonials to see what other brands have to say.
Our professional team can give you a site consultation and provide info on why SEO is important for your business.