Hello, clients and friends of Radd Interactive,
These are unprecedented times for which there is no playbook. At Radd Interactive, all we can do is our best to keep our team members, families, and community safe, while continuing to offer our same rockstar level of service to our clients – many of whom rely on us through this challenging time.
We wanted to personally offer some insight into what we as a team are doing to keep our workforce safe, as well as some observations on how you can continue to thrive as a business during this time.
Our Response to COVID-19 and Our Promise to You
As of March 16th, our offices have gone entirely virtual. While working remotely, our team is operating under three core values to keep our range of marketing services as cohesive as possible. Those values are:
- Increased communication
There’s nothing like a full virtual workforce to put into perspective how vital communication is. Being physically apart has not made us feel out of touch though, (Thank goodness for virtual meetings!).
We’ve ramped up the internal touchpoints to ensure our team continues to function like a well-oiled machine. We have adapted our daily workings quickly and evolved our normal methods of communication to ensure that our regular work is not interrupted and that the quality of work we offer does not suffer. We’ve leveraged intra office tools and technology to make sure that all of our teams have the same resources they need to work effectively.
- Increased awareness
We have an alert system and ongoing internal messaging to keep our team on top of the latest health and safety recommendations. Our main goal is to keep our workforce safe, productive, and healthy.
In addition, our team is also on high alert for your welfare. As changes in the market evolve, our team is ready to make recommendations based on what we see. That could mean increasing spend in a particular area where bid prices may be lower than typical or recommending changes to your messaging as new updates on COVID-19 roll out.
- Increased Graciousness
A large portion of our nation is working from home right now, sometimes with full households! With work-life and personal life co-existing, and people adapting their schedules during these hectic times, our team understands your background noises, pajama days, and internet connection hiccups.
We are in no way letting this get in our way of communicating with each other or with you. So, let your hair down, and video chat with us!
Marketing + Social Distancing – What We’re Seeing
In addition to what we as a team are doing during this time, I’d also like to offer a few observations and thoughts on the current state of things and how businesses can continue to thrive even amidst the current landscape.
- What was once foot traffic is now search traffic
As businesses and individuals across the nation are following recommendations to stay home, people are flocking to the internet seeking products, community, entertainment, education… you name it. This offers both online and brick-and-mortar businesses opportunities to get in front of their target audience online.
- Higher than typical ad inventory could potentially lower online advertising costs
With the increase of online traffic, plus, some businesses pulling back on advertising spend, there is a surplus of advertising real estate. This allows businesses of all types to stay in front of their customers and get advertising at a lesser cost.
- Brick-and-mortar businesses need to get creative on how to keep cash flowing
Physical businesses are seeing a massive shift in volume and are forced to re-think ways to potentially bring business and awareness online to keep their employees and community safe. We have seen some really creative ways that businesses are doing this to keep cash flow moving during this critical time:
- Doctor, dental, and therapists offering virtual appointments
- Wineries offering bottle delivery and ‘sip from home’ offers
- Restaurants and bars offering sanitary pick-up and delivery
- Event marketing companies hosting live and virtual events
- Gyms offering virtual classes and subscriptions
- Physical retail stores moving to e-commerce platforms
- Grocery stores offering sanitary pick-up and delivery
- Trackable marketing methods are in demand
With the surge in online traffic, as well as businesses using more discretion with their marketing budgets, many businesses are more interested than ever in digital marketing. SEO, and paid media are high ROI strategies that are easy to track – plus, they’re easy to scale.
While every industry is impacted differently, we continue to see new companies who are seeking digital marketing services, as well as current companies looking to increase spend.
We have also seen a pivot from companies who typically rely on event marketing and tradeshows, turn to digital marketing while events cannot take place.
Protecting your digital footprint has never been more vital and critical to your ongoing business livelihood. Especially once this all passes. The businesses that continued to keep their market share will see the biggest post “pop” when it comes to traffic, customers, and revenue.
- This too shall pass
We have been through (and came out on the other side) of the 2008 Great Recession. Though the circumstances are different this time, there are many similarities. Right now, we as a nation are going through a massive shake-up. There is a lot of fear and uncertainty. The markets are extremely volatile. But things will stabilize.
Some businesses will see slower or quicker recoveries depending on their industry. However, at the end of the day, individuals are eager to restore their lives and habits and to continue moving forward.
Through all of this, we’re here to support you. If you have questions, concerns, or struggles, we would love to speak to you about how we can help you get through this uncertain time and come out on the other side, perhaps even stronger than ever.
In the meantime, take care of yourself and each other. Wishing the best for you and your families.