If you noticed any unusual fluctuation in your traffic this week, it might be related to the most recent algorithm update. Google announced on Twitter today that it released another broad core algorithm update on Monday, 4/16/2018. This is another routine update that Google does a few times a year.

In the confirmation tweet, Google SearchLiaison referenced the recent March 2018 Google algorithm update for additional information. This indicates that this broad core algorithm update, like last month’s, is not meant to penalize sites, but to boost the relevancy of the results returned by rewarding underperforming sites.

If you’re interested in learning more about how you can optimize your website to withstand the April 2018 Google algorithm update, contact the SEO experts at Radd Interactive. We offer both PPC and SEO marketing strategies to help your site dominate the search results.