Everything You Need to Know About Google’s Site Diversity Change

In the beginning of June 2019, Google SearchLiason announced that the company was launching a “site diversity change” designed to expand the variety of websites…

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Google Is Dropping Support for Noindex in Robots.txt

Google announced that they are “retiring all code that handles unsupported and unpublished rules (such as noindex) on September 1, 2019.” This means that GoogleBot…

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What is Google’s Rank Transition? The Anti-Spam Update

10 years ago, some deceptive strategies such as creating spammy backlinks, keyword stuffing using hidden text, and more dominated the world of Search Engine Optimization…

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Soft 404s vs. Hard 404s in SEO

Google recently confirmed that expired products on e-commerce platforms would be deemed “soft 404s,” so we’re doing a dive into what this might mean for…

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Is Click Through Rate a Ranking Factor?

Webmasters, researchers, and SEOs have been trying to figure out how Google ranks pages since the rise of the search engine back in the early…

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Year in Review: Google SEO in 2018

To kick off the new year, we’re looking back at the changes Google made in 2018. Keeping an eye on enhancements to Google’s core algorithm…

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What Are Broad Core Algorithm Updates and How Do I Prepare for One?

Being a webmaster is difficult. Each day presents a new set of issues that you must fix in a timely and effective manner. Sometimes a…

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Google’s Algorithm History: Past, Present, and Future

Every once and a while Google makes an unannounced update to its core algorithm, targeting various issues that range from weak content to advertisement spam.…

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What is Googlebot? – Getting to Know Google’s Crawler

Google crawling and indexing are terms you have probably heard while diving into the deeply dynamic waters of search engine optimization. You’ve also probably heard…

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Google Speed Algorithm Update

On Monday, July 9th, Google issued an important Blog update regarding its highly anticipated “Speed Update.” This update, which has to do with the performance…

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