Soft 404s vs. Hard 404s in SEO

Google recently confirmed that expired products on e-commerce platforms would be deemed “soft 404s,” so we’re doing a dive into what this might mean for you and your website. Radd Interactive’s analyst team factors in every scope of Google’s indexing process in order to bring our clients optimal results. Read on to learn the difference between hard and soft 404s, and how you can best deal with them.

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