The importance of quality content within the realm of search engine optimization is no secret. In fact, the phrase “content is king,” from Bill Gates’ infamous 1996 essay, has become somewhat of an SEO mantra. You can find it woven into the text of almost every SEO blog on the internet. It’s an important notion to hold onto after all; the crafting of original, engaging copy for your business’s website plays an integral role in search engine rankings. At Radd Interactive we stand by the notion that well-written text directly impacts user experience. Without quality, user-friendly content, your site is destined to remain hidden somewhere in the shadowy depths of the world wide web.