A Beginner’s Guide to PPC Ad Campaigns

If you’ve seen a search engine results page (SERP) recently, you might have noticed the expanding real estate search engines like Google allocate to paid ads. Since Google started selling advertising space in 2000, search engine advertising campaigns have become a vital tool for companies determined to increase their online presence and boost revenues. Learning how to best put your marketing budget to use in this dynamic territory can be crucial to the success of your business.

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