How to Write E-A-T Friendly Content for Google SEO

Since Google’s Medic update in August 2018, there’s been a lot of buzz over E-A-T. Google continuously makes changes to their algorithm to improve the overall user experience which includes protecting users from sites with deceptive, inaccurate and low quality content. E-A-T (Expertise, Authoritativeness, Trustworthiness) is one of the most important ranking factors that Google’s algorithm considers when assessing your site.

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