Learn how to add a favicon for your site. The term favicon comes from “favorite icon” and has expanded its meaning to include a range of areas where your website’s logos is shown. The favicon appears in the page tab on modern web browsers and also appears next to your site’s listing in mobile search results on Google.
Google’s newer, logo-centric mobile search results design means that there’s now a greater emphasis on website branding. The design now puts page URL breadcrumbs and brand logos above the classic page title and meta description.