Search engine optimization is a fast-changing world. Keeping up to date with ranking factors and evolving search practices can be tough for many online businesses and websites. Last year Google and Bing kept marketers on their toes with a barrage of algorithm updates, and in 2020 it’s already become apparent that SEOs and online marketers will have more to deal with for their on-page optimization. Whether you’re a beginner or a professional, here are the most important on-page SEO best practices, tips, and tricks for marketers to know.
In recent years Google has continued to evolve their engine’s ability to read language – meaning that content designed for user friendliness will be more important than ever. Websites are encouraged to produced content that strikes at the heart of user intent, and to design their sites with user friendliness in mind.
Google’s big BERT algorithm update means that the search engine is fine-tuning its ability to understand search queries and even more accurately give searchers results that match what they’re looking for. It’s AI based natural-language processing model allows it to process search phrases much more like a human would – and this means that best practice for on-page SEO will still be heavily focused on content and keywords.
When Google began emphasizing EAT content (content with Expertise, Authority, and Trustworthiness), it signaled to marketers that content designed for humans was still important to search rankings. This means that on-page best practice is to focus on providing your site’s visitors with useful content; tips and tricks that appease the algorithm are just secondary.