Penguin, Panda, Pigeon, Hummingbird: What’s It All Mean?

To hear an SEO specialist talk about Google, you’d think that the whole search landscape was actually some sort of crazy animal kingdom. Even people who know that the names refer to algorithms rather than furry — or feathery — friends often have a tough time understanding the precise differences between the four. Need a cheat sheet to get you through the SEO search language? Here’s a quick guide.

Read More