Everything You Need to Know About Google’s Site Diversity Change

In the beginning of June 2019, Google SearchLiason announced that the company was launching a “site diversity change” designed to expand the variety of websites featured in the top results of Google’s search engine results page (SERP). The SearchLiason team assured users that they would now rarely see more than two results from the same domain in the top 10 search results. This change may come as a relief to many verticals, where particular domains have especially dominated the top results—think of sites like Yelp, Amazon, and others in their respective industries.

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