The SEO Marketing Sales Funnel: Guiding People to Conversion

What exactly is the SEO conversion funnel? Understanding the path that people take on their online shopping journey is important to knowing how to help…

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Google Search Console’s Backlinks & Site Links (Our Guide!)

The Google Search Console backlinks report is a useful feature that allows websites to understand how their link profile is changing over time. We decided…

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Amazon A+ Content Best Practices & Beginner’s Guide

Amazon’s A+ Content is one of the most important and effective methods for growing your marketplace success. In fact A+ Content is specifically designed for…

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What is YMYL? SEO for YMYL Websites and Google

The concept of YMYL comes from updates that Google made to its search quality evaluator guidelines a couple years ago. And ever since it’s been…

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How to Add a Sitemap to Google Search Console (Step-by-Step)

Sitemaps are an important tool for getting your site discovered by search engines. You can also add a sitemap to Google’s Search Console to better…

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LinkedIn ad targeting log

LinkedIn’s Ad Targeting Options – How to Target Your Audience

What are LinkedIn’s ad targeting options for, and how do they work? We’ve set up a list of these options and laid out some guidance…

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Head Keywords: What Are They & How to Find Them

Keywords are a hugely important part of online search marketing. But to understand how best to narrow down your keyword research strategy you’ll need to…

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Food beverage digital marketing

Food & Drink Digital Marketing

Let’s talk about marketing for the food industry. Selling food and beverages these days means being able to broaden visibility for your brand across the…

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What is Thin Content? Understand Google’s Thin Content Penalty & SEO

In the world of digital marketing and online business it’s largely common knowledge that content is king. Most businesses are aware that content is one…

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The Bing logo on teal with the text "bing ads"

Are Bing Ads Worth it? Do Bing Ads Work?

While many people know and love Google for search and advertising, it tends to overshadow a valuable complimentary PPC marketing platform: Bing's Microsoft Advertising. You…

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