What is On-Page Optimization in SEO?

The world of search engine optimization can be complex. With a wide range of platforms, focuses, engines, and ranking factors it can be hard to…

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What is Google’s BERT Update? – What it Means for SEO

Google’s BERT update is set to change the way the search engine handles naturally phrased search queries. With billions of searches made daily, many are…

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How to Write E-A-T Friendly Content for Google SEO

Since Google’s Medic update in August 2018, there’s been a lot of buzz over E-A-T. Google continuously makes changes to their algorithm to improve the…

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September 2019 Core Update Now Live

Google pre-announced another broad core algorithm update on Tuesday, September 24, 2019 through its @searchliaison Twitter account. This marks the second time the search giant…

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June 2019 Core Update Wrap-Up

This year, Google broke tradition and announced a broad core update the day before it launched. The officially-titled June 2019 Core Update went live Monday,…

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Everything You Need to Know About Google’s Site Diversity Change

In the beginning of June 2019, Google SearchLiason announced that the company was launching a “site diversity change” designed to expand the variety of websites…

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Google Is Dropping Support for Noindex in Robots.txt

Google announced that they are “retiring all code that handles unsupported and unpublished rules (such as noindex) on September 1, 2019.” This means that GoogleBot…

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What is Google’s Rank Transition? The Anti-Spam Update

10 years ago, some deceptive strategies such as creating spammy backlinks, keyword stuffing using hidden text, and more dominated the world of Search Engine Optimization…

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Soft 404s vs. Hard 404s in SEO

Google recently confirmed that expired products on e-commerce platforms would be deemed “soft 404s,” so we’re doing a dive into what this might mean for…

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Is Click Through Rate a Ranking Factor?

Webmasters, researchers, and SEOs have been trying to figure out how Google ranks pages since the rise of the search engine back in the early…

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