Are Bing Ads Worth it? Do Bing Ads Work?
While many people know and love Google for search and advertising, it tends to overshadow a valuable complimentary PPC marketing platform: Bing's Microsoft Advertising. You…
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What is Google Keyword Planner Used For?
What is Google’s Keyword Planner? And what is it used for? The Keyword Planner tool is designed to help marketers discover important keywords and to…
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Why On-Page SEO is Important
Search engine optimization involves a wide range of strategies that fall into two main categories. Off-page SEO (or things that happen off your site that…
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I Want to Get SEO Services for My Website (Start Here First!)
Search engine optimization is one of the most reliable ways of growing traffic and gaining business online, but sites that are looking to get SEO…
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B2B Keyword Research: Find the Best Keywords for Your Business
For business-to-business companies online, being able to find and target the right audience is critical to being able to grow long term and to remain…
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Cookie Consent in SEO (and Analytics Without Cookies Consent)
You may have heard about something called cookie consent in SEO. Cookie consent could have implications for Google Analytics and traffic data for marketers. But…
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Amazon’s Adjust Bids by Placement (the Bid+ Replacement)
What is Amazon’s “adjust bid by placement” feature? (more…)
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Google’s Freshness Algorithm Update and SEO
You might have heard about Google’s freshness update. Especially regarding the relationship between good SEO and fresh content. But what does this mean and how…
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What is Google Smart Bidding? – Ads Smart Bidding Strategies
Google search ads are a well-known tool for driving sales and traffic to a website. This is a big part of why they’ve become one…
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How do I Get My Business Listed on Google Search?
Search engines are a big way that businesses can rely on getting visitors to their site. These days a legitimate online presence is a must-have…
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