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Improve Your Content & Digital Strategy With ICo. University

Get access to ICo. University’s Content Marketing Strategy Course – at an exclusive discount.

Content is an integral part of an effective digital marketing strategy. We are partnering with Influence and Co to offer 50% off their Content Marketing Strategy course, helping you build a content marketing strategy that you can use, scale, and get real results.

Course Price: $995

Apply RADDHALF at checkout for 50% off

What You'll Learn

  • Understand the role and value content marketing has in your overall marketing ecosystem

  • Evaluate the different goals content marketing can help you achieve and identify the content goal that makes the most sense for your company

  • Conduct a content audit to uncover gaps in your current strategy

  • Create a process for managing and implementing future content topics and deliverables, including an editorial calendar and a distribution plan

  • Identify benchmarks and metrics to evaluate the success of current and future content marketing initiatives

  • This Course is For:

  • Marketers and business leaders who are new to content marketing and want to better understand the basics so they can apply it to their marketing strategy

  • Marketers who understand content marketing but need a road map to apply the more tactical elements, such as setting goals, establishing processes, and tracking metrics

  • Marketers and business leaders who want to learn Influence & Co.’s method of using content marketing to grow brand awareness, thought leadership, lead generation, and SEO

  • Case Studies


    Medterra is an international CBD brand, known for their premium products developed for both people and pets. Medterra partnered with Radd Interactive to further expand their reach and improve sales through paid media. Objectives Medterra…


    Increase in ad traffic


    Increase in non-branded ad revenue


    Founded in 2009 to provide competitive lease-to-own prices for a wide range of products, tools, electronics, and technologies. LeaseVille is an online eCommerce based rental brand that’s dedicated to providing customers access to products without…


    1st page Rankings


    Increase in conversion rate

    The Honey Pot

    The Honey Pot is woman-founded and focused on providing natural solutions for feminine health issues. Their products offer clinically tested results while upholding the company's herbal-based, eco-friendly, and cruelty-free vision. Objectives The Honey Pot wanted…


    Increase in organic traffic


    Increase in organic revenue

    Industrial Products

    Industrial Products is a premier supplier of industrial and contractor equipment. Their eCommerce site offers ladders, scaffolding, truck equipment, work safety products, and more. Objectives Industrial Products wanted to increase sales, drive more phone calls,…


    Increase in ad revenue


    Increase in ROAS

    Fire Cam

    Fire Cam is a firefighter and veteran owned business that offers specialized camera solutions to the public sector. Their focus was to improve multi-channel eCommerce marketing for their range of first responder helmet cameras and…


    Increase in ad conversions


    Decrease in cost per conversion

    Acoustical Surfaces Incorporated

    Acoustical Surfaces Inc. has been providing acoustical solutions to soundproofing, noise control, acoustical and vibration problems for over 35 years. Based out of Chaska, MN ASI has been manufacturing and shipping products globally with distribution…


    Increase in ad conversions


    Increase in impressions


    Founded in 1991, MiniMoves specializes in offering professional small moving services both locally and cross-country. They came to Radd Interactive to see how they could improve lead generation with a new strategy. Objectives MiniMoves was…


    Increase in search traffic


    Increase in new users

    Stairway Shop

    The Stairway Shop offers custom stair design solutions, including building and installation services. They also sell high quality stair products as part of their eCommerce website. Objectives As a newer business, Stairway Shop wanted to…


    Increase in ROAS


    Increase in ad revenue YOY

    The Jewelry Vine

    The Jewelry Vine specializes in premium children’s jewelry and gifts with products that are safe for kids to wear. A family owned business that takes pride in being able to provide customers with quality jewelry…


    Increase in organic traffic


    1st page rankings

    Special Needs Group

    Special Needs Group offers mobility and oxygen equipment rental for guests visiting hotels, resorts, theme parks, and convention centers in over 65 countries worldwide. Objectives Special Needs Group began their SEO campaign in 2017. After…


    Increase in ad conversion rate


    Increase in organic traffic

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