I Want to Get SEO Services for My Website (Start Here First!)
Search engine optimization is one of the most reliable ways of growing traffic and gaining business online, but sites that are looking to get SEO services need to know what to look for.
To get SEO for your website you have a few options. You can either do it yourself, or you can outsource it to agency, but either way you want to be sure that any SEO you get is able to drive your business toward your long-term goals and that it’s able to match with your existing brand language.
First let’s go over what SEO is.
SEO means adjusting and curating your website for the algorithms that search engines use to index and rank pages. By adjusting a wide range of factors (including code, design, content, meta-data, structure, and a lot more) it’s possible for websites to rank their pages higher in search results, and to get more organic traffic. Getting good SEO involves being able to rank higher for the search keywords that matter to your business and that can bring in important customers looking for exactly what your business offers.
The problem for many people is that this can be pretty involved – it requires either lots of work to optimize your site or spending money to pay for a professional SEO service. Plus, it sometimes takes a while to see results, as it can sometimes take months for changes to be indexed and for rankings to shift.
The major advantage of SEO is that the costs are relatively low compared to paid-ads, and the pay-off can be very good in the long-term. This reason is why good search optimization is worth it for many marketers. It’s the one kind of digital marketing that offers the most reliable ROI. This is why SEO is important for businesses, and it’s why so many businesses hire an SEO company.
Getting SEO services for your website’s goals
If you want to get good SEO then you’ll need to know what’s involved, and what role it plays in your business. You’ll need to know exactly what an agency does in order to ask the right questions and understand the value of their service. Likewise, if you decide to outsource your efforts, then you need to know what to look for in order to get SEO service that’s legit.
So let’s look at what search optimization involves, and how to get started.
There are a lot of ranking signals that search engines like Google and Bing look at when deciding how to rank pages in their search engine. In fact, although the exact amount is not known for sure, there are as many as 200 different ranking signals, each with a varying degree of importance.
Getting an SEO service will mean knowing that your team can work with them to make sure that your site is as good as possible. You’ll also want to make sure that your SEO team is aware of your company’s goals. Good SEO service can help you target long-term growth, increase site traffic, drive sales, produce more B2B leads, and more but only if they can worth with you.
Getting SEO work onto your site
If you want to do your own optimization work then you’ll need to make sure that you know how to implement changes on your site – or be sure that you’ll be able to work with your developer when necessary.
With an SEO agency you may have to work with them to implement their suggested changes or their updates. It’s also common to provide agencies limited access to your content management system (CMS) so that they can implement changes periodically and update your website without trouble. If you’re looking for a service then you should definitely talk to them about what sort of access they require, and what you’re willing to give them.
A professional agency like Radd will be familiar with the most popular platforms including WordPress, Shopify, Magento, Wix, Joomla!, etc. They will also be familiar with finding and optimizing info pages, product pages, blog posts and more.
Make sure that your CMS is set up with the necessary tools to modify the right SEO signals. Many platforms require extensions, plug-ins, or custom modifications in order to change meta-data, and in some cases, content.
Why are title tags so important?
Adjusting page title tags is one of the most common and most important factors for SEO strategy. When looking to get SEO service, you’ll need to know if this is part of the service that you get, since it’s easily the most important, easily-done part of modern optimization.
Search engines read these titles and use them to help understand what the page is about, what keywords it should rank for, and what relevance that page has to searchers. These will also appears in search results, so in affect they act as adverts for your pages.
To be able to get good SEO rankings, it’s important that your title tags are accurate and well written. Your site’s title-tags should be written with humans in-mind and with target keywords as a secondary consideration.
Search engines also impose a limit on the length of title-tags and meta descriptions that appear in the search results. Usually about 60 characters or less. If your title-tag is too long, it can get truncated.
Whether you are looking to do your own SEO work, or if you are planning to get SEO service from a company, you will want to make sure that your site’s title tags are optimized and that they are written with accurate and valuable keywords that can help your site gain traffic.
Why bother with meta descriptions?
As part of getting SEO service for your website, meta descriptions are an important strategy for increasing click-through-rate (CTR) and improving your presence in search engines. It’s important to mention that meta-descriptions are not a ranking factor, but that doesn’t mean they don’t matter.
These descriptions accompany your title-tags in search engine results and let readers and visitors know what to expect when they visit your page. Many agencies and SEO freelancers will say these are important as well.
A professional search-engine optimization service will be able to craft meta descriptions with keyword focused, accurate, and professional info that matches your brand language and your company’s goals.
Meta descriptions are limited by length and can be truncated by search engines if they are too long or if they do not match the main content of the page. The limit is roughly 157 characters. Professional SEO means being able to perform keyword research and to write both titles and descriptions that match search-intent driven queries and that are able to boost CTR.
You’ll want to make sure that your SEO service is able to work with you on meta descriptions that best represent your business.
Keyword optimized content
Optimized content is one of the most important search ranking signals. Being able to optimize, curate, and adjust your site’s content is critical to improving your organic traffic. When getting SEO services from an agency, you’ll want to be able to work with them to make sure that your content is best optimized for your target keywords.
- Good content will be written around topics and search words that most matter to your target audience
- Getting good SEO keyword research will be critical to helping your content and your pages rank naturally for the right traffic
- Keyword density from a professional SEO service should fit naturally on your site without feeling forced, stuffed, or spammy. Get an SEO service with professional content optimization strategies to make sure your site isn’t penalized for keyword stuffing.
- Keyword placement will help give more weight to your search strategy and help search engine better understand the page.
Monitoring results for your KPIs
Get SEO results that help you grow your business and help you understand how your website is performing long term.
When looking for an agency or company to help you with search optimization, make sure that they are able to provide date and reports that demonstrate results and that can help you understand where your traffic is coming from.
Google Analytics data and Google Search Console performance reports can help you track important metrics and to see how your business KPIs are able to grow. When you get an SEO service, make sure they are able to offer you insights on your organic traffic segment in Analytics, and are able to understand how you can use Search Console for SEO and better business success.
- Research keywords with data on average rankings, clicks, and impressions
- Track and compare data from search traffic from period-to-period and year-over-year
- Pinpoint high-value pages that perform better and offer more potential for conversions
- Discover pages that are losing traffic and prioritize optimization
- Get keyword ranking reports to track your page 1 search term rankings
Site structure and internal linking
Site structure and internal linking are important parts of SEO. Search engines use links to understand the structure of your site, and they use link-text and context to help understand the content of pages as well.
This means that to get good SEO, you need to be able to monitor and maintain your site’s linking structure to help ensure you can perform over time.
Links also pass ranking authority along to the destination page, which means a good strategy will help you create a link system that helps priority pages rank better.
Our expert team is able to use RaddBOT SEO technology to replicate and observe how search engines react to any updates made to your website. With RaddBOT you get the ability to crawl your site in order to collect important URL data like title, page content, algorithm parameter value estimates, anchor text parameter matching, human emulation testing, cached page tracking, and more! This means that websites can get SEO services designed to help improve rankings by creating page ATLs with important target keywords and to help focus the site’s ranking authority instead of diluting it.
Getting technical SEO too
Technical search engine optimization is a complex concept that encompasses a lot of website elements and a lot of ranking signals. But as digital marketing has evolved, it’s become a lot more important to make sure that your site is well optimized for technical SEO in order to keep up with competitors and newer websites.
This is a big part of why many businesses hire an SEO company to help grow their online success. The advantage to this is that you’ll be able to outsource much of the work that is required to understand, optimize, and maintain a site.
Before you get an SEO service or before you begin yourself, you’ll want to check a few of the more important elements of your business to see if they could be hurting your search performance.
You will want a professional agency that can give you insight on parts of your site’s design matter for search superiority and that can give you guidance on how to improve. Ask your service how they’ll be able to audit your technical SEO and how they can help fix obscure issues that may be holding your site back.
Avoiding SEO bad practices
If you’re looking to get SEO for your website, then you need to make sure the work you are getting can’t accidentally hurt your site. In the search engine optimization world this is a distinct possibility.
Search engines like Google offer guidance on best practices for SEO, and they also provide warnings against practices that go against their rules. In many cases this involve strategies which sort-of, kind-of work but are against Bing or Google rules and can possibly lead to your site being penalized or de-indexed.
These strategies are called “black hat” or “gray hat” SEO and can include:
- Link building schemes. Usually dishonest or short-cut attempts to get more backlinks for your site in order to improve your link neighborhood profile. Google itself has said that any link building schemes (outside of accruing links naturally) are against their rules. If you’re looking to get SEO services from an agency or free-lancer, avoid ones that claim that they can do this for you!
- Hidden content that’s designed to be visible only to Googlebot during indexing, but not to readers or humans. This strategy is called “cloaking” and it’s largely ineffective, plus it has also been banned by Google.
- Scraping or duplicating content. Doing this isn’t nearly as effective as creating your own unique, tailored content and it can hurt your rankings if it’s clear the content doesn’t match the page.
When looking to get an SEO service, be sure sure to filter out agencies or services that use strategies like this or claim that they can make them work. Ask how you can know if your site has been penalized or if they will be able to provide insights on how your site is being indexed by Google.
A professional agency will only used proven, legitimate strategies to help your site rank and will have a portfolio of case studies that can prove why good strategies work.
Likewise, a professional agency will be able to monitor your site with Google Search Console to check for any warnings that show your site has been penalized or de-indexed. Look for services that will be able to check your site for:
- Manual action penalties from Google
- Google Analytics data showing evidence of algorithm changes or losses in traffic
- Pages that are not indexed or are excluded from search results
- Pages that rank poorly for important user-friendly SEO metrics
- Site security concerns that can prevent pages from appearing in search results
Contact us to get more information or to get SEO services for your website. Our representatives can help give you information about online growth and strategies tailored for search engine success.